Latitude 13th-16th July 2017
Rave Level 1/5
Vibe: Big bands live music one main stage
What to wear: Keep it simple, I wore jeans and a tassled vintage jacket
Activities: Watching pink sheep, theatre, swimming
Latitude is an unpretentious music-first festival which has launched some of the biggest bands of the past 10 years.
I had no idea what to expect when I walked into Latitude. The name itself conjured images of psych trance, mad raving and dreadlocks but this couldn't have been further from the truth.
The festival was immaculate, pleasant and family friendly. The beautiful weather, long grass and pristine surroundings made wandering around an absolute pleasure. The festival is small so nothing is more than 10minutes walk away. There is a main stage, and two other stages then smaller set ups in the picturesque woods.
There is a huge choice of food at Latitude with all the standard trucks you'd see at most festivals. Sadly the central location of all the food trucks can seem a little charmless and and lacking thought - like being at a festival on Clapham Common.
Music is by far the biggest pull of this festival, I would say they had the best line up of the summer. Highlights for me were watching Daughter with their ethereal sound sending shivers through the hushed crowd. On Saturday night The National headlined on the main stage which was a great call from the bookers. Their performance was understatedly cool yet powerful and their track 'England' is one of the greatest tracks of all time.
There was a great selection of bands playing over the weekend including British Sea Power, Beirut, The Maccabees, Churches and Father John Misty.
After the headliners finish around 10/11pm it's time to head to the woods. Once you arrive, the scenery is rather beautiful which thousands of thin trees lit up to reveal a woody dream like kingdom. After settling on the floor drinking with some friends, I regularly heard the music suddenly cut out and change track in the main dancing area. I then stood up and headed into the crowd to see that Suggs from Madness was DJing, i then decided to leave and head to a party off site.
It's certainly a pleasant place to camp and I would say glamping is 100% necessary if you have a nice tent or yurt you can take yourself, it's worth saving a boutique weekend for another festival. Due to it's size and nature the loo's are all clean and acceptable in every camping area and showering is easily arranged.
If you want to see some incredible bands close up in a great location then this is the perfect opportunity. It did feel like a day festival rather than an immersive weekend experience. The great thing is that day tickets are available and I would highly recommend heading there for the day time and calling up a friend who lives locally to make a weekend of it or maybe stay in a local BnB.
Similarly to Wilderness it felt like the night time entertainment doesn't quite hit the spot. This may be due the average age of the festival goers increasing, what we need is an influx of a young fun new crowd to keep this festival with so much potential going.Perhaps Festibel will take over an area soon!
For Tickets: www.latitudefestival.com